Manova
Features

Seven detectors. One overnight scan.

Every detector reads your clients' real Search Console data and outputs a specific, prioritized recommendation — with an AI-drafted fix attached.

01

CTR Underperformer

Ranks well. Nobody clicks.

CTR Underperformer flags queries where your client's page ranks in the top 10 but earns a click-through rate far below what its position would predict. It compares actual CTR to a position-normalized expected CTR, then surfaces the pages leaving the most clicks on the table.

This matters because a low-CTR result at position 4 is almost always a title or meta problem — not a ranking problem. Fixing the SERP snippet is usually a one-hour job that recovers hundreds of clicks per month, with no new content required.

Example insight

'best crm for real estate' — position 6, CTR 1.1% (expected 4.8%). Est. +312 clicks/mo from a title rewrite.

01CTR Underperformer· 3 results
Live
  • best crm for real estate
    brightpath.example.com /crm·Pos 6·CTR 1.1% (exp 4.8%)
    +312 clicks/mo
  • invoice software small business
    ledgerly.example.com /invoices·Pos 4·CTR 2.4% (exp 7.9%)
    +188 clicks/mo
  • workflow automation examples
    northloop.example.com /examples·Pos 8·CTR 0.8% (exp 2.1%)
    +74 clicks/mo
Ranked by estimated click impactmanova.pro/ctr-underperformer
02

Content Decay

Was ranking. Is fading.

Content Decay compares each URL's rolling 30-day performance against its trailing 90-day baseline. Pages losing impressions or falling in position get flagged before the traffic loss becomes catastrophic.

Decay is the single most-missed signal in agency SEO — because it looks like nothing on any single day. Manova catches the trajectory so you can refresh the page while it still ranks, instead of trying to resurrect it after it's dropped off page one.

Example insight

/guides/onboarding-checklist has lost 42% of impressions in 60 days. Position drifted from 8 → 14.

02Content Decay· 3 results
Live
  • /guides/onboarding-checklist
    northloop.example.com·Pos 8 → 14·-42% impr / 60d
    -1,180 clicks/mo
  • /blog/team-productivity-tools
    brightpath.example.com·Pos 5 → 9·-28% impr / 60d
    -460 clicks/mo
  • /pricing-comparison-2024
    ledgerly.example.com·Pos 3 → 6·-19% impr / 30d
    -210 clicks/mo
Ranked by estimated click impactmanova.pro/content-decay
03

Cannibalization

Multiple pages fighting for one query.

Cannibalization detects queries where two or more URLs on the same domain are ranking simultaneously, splitting clicks and confusing search engines about which page to promote. Manova groups the competing URLs, ranks them by which one should win, and drafts consolidation guidance.

Most agencies discover cannibalization by accident, months after the fact. Detecting it as it emerges — usually right after a new blog post launches — lets you canonicalize, redirect, or merge before it costs real rankings.

Example insight

3 URLs competing for 'notion templates for teams' — split across /blog, /templates, /use-cases. Consolidate → est. +18% CTR on the winning page.

03Cannibalization· 2 results
Live
  • 'notion templates for teams' × 3 URLs
    brightpath.example.com·Pos 6, 11, 19·Clicks split 41/33/26
    Consolidate to /templates
  • 'best time tracking' × 2 URLs
    shiftbase.example.com·Pos 4, 12·Same intent
    Redirect /blog → /product
Ranked by estimated click impactmanova.pro/cannibalization
04

Missing Content

Demand exists. You have no page.

Missing Content cross-references high-volume queries in your clients' niches against their own site to identify searches with meaningful demand and zero indexable answer. Manova drafts a content brief with target query, angle, competitor coverage, and internal linking suggestions.

This is where most of your growth lives — not in optimizing existing pages, but in shipping the pages that should exist and don't. The detector prioritizes gaps you can realistically win based on your client's existing authority in adjacent topics.

Example insight

No page targeting 'HR software for restaurants' — 1,800 est. searches/mo, competitor coverage weak. Brief drafted.

04Missing Content· 2 results
Live
  • 'HR software for restaurants'
    shiftbase.example.com gap·1,800 searches/mo·Competitor DR avg 32
    Brief ready
  • 'invoice template freelance canada'
    ledgerly.example.com gap·720 searches/mo·Zero indexed match
    Brief ready
Ranked by estimated click impactmanova.pro/missing-content
05

Wrong Page Ranking

Search engines picked the wrong URL.

Wrong Page Ranking finds queries where a page is ranking but it isn't the page that should be. Common example: a pricing page ranks for a feature query, or a blog post outranks the product page it's supposed to funnel toward.

Fixing this usually means adjusting internal links, updating on-page targeting, or introducing a redirect. Manova identifies the intended target and drafts the specific changes needed to swap the ranking URL.

Example insight

/pricing outranks /features for 'workflow automation tool' — intent mismatch, low conversion.

05Wrong Page Ranking· 2 results
Live
  • 'workflow automation tool'
    northloop.example.com·/pricing (should be /features)·Intent: informational
    Internal links + rewrite
  • 'crm implementation guide'
    brightpath.example.com·/blog/2022 (should be /guides)·Outdated URL winning
    301 → /guides
Ranked by estimated click impactmanova.pro/wrong-page-ranking
06

Striking Distance

Positions 11–20. One nudge away.

Striking Distance surfaces queries where a client ranks just off page one — positions 11–20 — with enough impressions that moving them into the top 10 would yield outsized returns. It prioritizes queries where a small on-page or internal-link change is likely to produce the jump.

This is the highest-ROI category for most agencies. Every striking-distance win is a page that Google already thinks is close to ranking — you're not building authority from scratch, you're finishing what's almost done.

Example insight

'invoice generator free' — position 12, 4,900 impressions/mo. Top-5 within reach.

06Striking Distance· 3 results
Live
  • 'invoice generator free'
    ledgerly.example.com·Pos 12·4,900 impr/mo
    Top-5 target
  • 'shift scheduling app'
    shiftbase.example.com·Pos 14·3,100 impr/mo
    Top-10 target
  • 'notion alternatives'
    brightpath.example.com·Pos 11·8,200 impr/mo
    Top-5 target
Ranked by estimated click impactmanova.pro/striking-distance
07

Trending Topics

What's rising in your clients' regions.

Trending Topics runs a weekly Google Trends scan tuned to each client's industry vertical and target regions. It surfaces queries that are rising fast enough to matter, filtered against your client's ability to credibly cover the topic.

This lets you get in front of a story before every competitor is on it. Rising queries with weak SERP competition are the closest thing to free traffic that exists in SEO — Manova flags them while the window is still open.

Example insight

'ai receipts scanning app' up 340% in Canada. Ledgerly is well positioned.

07Trending Topics· 2 results
Live
  • 'ai receipts scanning app'
    region: CA·+340% / 7d·Weak SERP
    Ledgerly fits
  • 'restaurant labor law 2026'
    region: US·+210% / 7d·News-adjacent
    Shiftbase fits
Ranked by estimated click impactmanova.pro/trending-topics
Plus

Technical Audits. Under the hood.

Screaming Frog-class crawls of every client property, on a schedule, with the same prioritization your detectors use.

Broken links

Every 4xx and 5xx across the property, grouped by referring page.

Missing metas

Titles > 60 chars, empty descriptions, duplicate H1s.

Thin content

Sub-300-word indexable pages that dilute topical authority.

Core Web Vitals

LCP / INP / CLS pulled from CrUX + PageSpeed on a weekly cadence.