Visibility
Are you in the answer at all?
The first question is brutal and simple: when a buyer asks ChatGPT or Perplexity for a recommendation in your client's category, does your client appear? These detectors measure presence — in the answers themselves and in the sources AI engines pull from.
- Citation Gap
Buyer questions where competitors get cited in AI answers and your client doesn't. The core visibility scoreboard, rescanned weekly.
- Citation Source Gap
AI engines lean on a small set of trusted sources — review sites, directories, comparison pages. This finds the sources being cited in your category where your client is absent or thin.
- Prompt Trigger Opportunity
Buyer prompts where the AI answer is generic and no brand owns it yet. The AI-search version of striking distance — a first-mover window.
- Citation Gap'best crm for real estate teams' — 0 of 12 answers cite youbrightpath.example.com·3 competitors cited
- Source Gap2 review directories AI cites weekly — you're not listedledgerly.example.com·Cited in 9/12 answers
- First-mover window'invoice software for canadian freelancers' — no brand owns itledgerly.example.com·Generic answers only